SEO meaning or in full is Search Engine Optimization, which is the process of ranking a website highly on search engines.
This process is the optimization itself. The set of improvements you can make directly on your page and off your page, to rank higher on the search results.
When you hear things like “include keywords in title and image alt text”, “build backlinks to your site”, these are examples of those improvements.
All these improvements are often known as “optimizations”. Because you are doing all those improvements, to optimize your website to rank better on search engines.
How does SEO work?
To understand how SEO works, we have to understand how search engines work. Search engines have only 1 mission: to provide the best answer to any search query.
Google simply wants to serve up the best results to a person’s search query.
‘Results’ are websites on the internet. These are blog articles, product pages, videos, and any type of content that can be found on the web .
‘Search query’ is the search phrase people type into Google. These are your keywords.
When it comes to ‘best results’, there are two attributes that carry the most weight on Google: Relevance and Authority.
Relevance is about how closely related your content is to a person’s search query. Google scans your content looking for that thematic relevance to determine whether your content is relevant enough to answer the search query.
Authority is about how trustworthy your website is. This is determined by the no. of high quality backlinks pointing to your site.
As we know, there are an insane amount of websites on the internet and to sort all these pages, Google needs a very efficient and accurate way to determine which pages deserve to rank.
Google does this with its PageRank algorithm. PageRank evaluates the trustworthiness of a page based on how many other websites are pointing to it.
Think about it as a form of street credibility or vote of confidence. The more websites link to you, the more credible your site appears to be.
And of course, not all links are created equal. Links from an authority site (like Forbes) carry more weight than a less established site.
SEO is all about making improvements to your website to boost relevance (content) and authority (backlinks).
When you are coming up with an SEO strategy to boost your rankings, think about if those activities will improve your relevance or authority.
In all these improvements, thing about the following so as to have a better SEO for your website.
- Content: This comprises of keywords, search intent, meta data and relevance.
- Authority: As outlined above, this entails quality backlinks, guest postings, outreach as well as social links.
- Technical: We will discuss this on our later posts and it includes internal linking, indexation, crawlability and something to do with broken links.
- Experience: This is a more clinical and to the detail part. It consists of pagespeed, bounce rate, time visitors spent on your site as well as dwell time.
As outlines above, SEO is not an easy task. That notwithstanding, it is a critical component for any business to be found by potential clients.
Task out team to help your business optimize their sites as well as position themselves in the market. Our SEO plan is available for both small businesses as well as those with footprints on the same.
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