Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media. If you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out!
Great plan on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
What Is Social Media Marketing?
By definition, Social media marketing (SMM) is a form of digital marketing that involves creating and sharing content on social media networks with an aim of achieving your marketing and branding goals. This includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.
Start With a Plan
Before you begin creating SMM campaigns, consider your business’s goals. In fact, Starting a social media marketing campaign without a strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.
Below, find some questions to ask when defining your SMM goals:
- What are you hoping to achieve through this campaigns?
- Who is your target audience?
- Where would your target audience hang out and how would they use social media?
- What message do you want to send to your audience with social?
Your business type should inform and drive your marketing strategy.
At Gentum Media Services, we help you create meaning and long-lasting connections with your audience. We engage them with conservations about your brand story. We create meaningful interactions.
Our goal is to help meet your goal as far as marketing is concerned. We walk the journey together as we tailor the future of your business in the online marketplace.