How to Build Your Email List.

Previous read: How to Setup Your Email Program.

So, how do you gain customer emails in the first place? It’s about giving your customers something in exchange for their email — that’s what makes it a compelling offer.

Below are a few of our favorite ideas for growing your email list organically and effectively.

1. Newsletters.

Create an opt-in form on your website that users can fill out to sign up for your shop’s newsletter. If you promise to provide your customers with value — discounts, resources or free items — that are only available via email, you’ll get customers to sign up left and right.

The key to an effective email opt-in is to make the signup a priority. We recommend placing it on a popup or at the bottom of your site for the best results.

2. Sweepstakes and giveaways.

Customers love to win things! Anything free is alright in their books.

That’s why many ecommerce shops host sweepstakes and giveaways to get more email subscribers signed up. If they have to submit their email in order to enter to win, they’ll do it, and you gain the benefit of a larger email list.

3. Cart abandonments.

You can set up cart abandonment software that will take a customer’s email information before they abandon your online shop at checkout. Then, send them a follow-up email to remind them of their cart, offer a discount on their purchase or provide reviews of their favorite products.

Cart abandonment emails are one of the best ways to get customers back to your shop to purchase.

4. Customer info.

Customers give email information to your site for order updates. You can take advantage of this by adding those emails to your marketing efforts.

Just make sure you have an opt-out field clearly labeled in this scenario.

6 Email Integrations for Your Next Campaign

The integration platform you choose for your email marketing campaigns will be crucial to your success. The good news is that there are many options that can handle your needs, whether you’re a small or medium-sized business.

Next Series: Email Integration for your next campaign.

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