SEO Explained & How To Benefit From It.

SEO Explained & How To Benefit From It.

SEO meaning or in full is Search Engine Optimization, which is the process of ranking a website highly on search engines.

This process is the optimization itself. The set of improvements you can make directly on your page and off your page, to rank higher on the search results.

When you hear things like “include keywords in title and image alt text”, “build backlinks to your site”, these are examples of those improvements.

All these improvements are often known as “optimizations”. Because you are doing all those improvements, to optimize your website to rank better on search engines.

How does SEO work?

To understand how SEO works, we have to understand how search engines work. Search engines have only 1 mission: to provide the best answer to any search query.

Google simply wants to serve up the best results to a person’s search query.

‘Results’ are websites on the internet. These are blog articles, product pages, videos, and any type of content that can be found on the web .

‘Search query’ is the search phrase people type into Google. These are your keywords.

When it comes to ‘best results’, there are two attributes that carry the most weight on Google: Relevance and Authority.

Relevance is about how closely related your content is to a person’s search query. Google scans your content looking for that thematic relevance to determine whether your content is relevant enough to answer the search query.

Authority is about how trustworthy your website is. This is determined by the no. of high quality backlinks pointing to your site.

As we know, there are an insane amount of websites on the internet and to sort all these pages, Google needs a very efficient and accurate way to determine which pages deserve to rank.

Google does this with its PageRank algorithm. PageRank evaluates the trustworthiness of a page based on how many other websites are pointing to it.

Think about it as a form of street credibility or vote of confidence. The more websites link to you, the more credible your site appears to be.

And of course, not all links are created equal. Links from an authority site (like Forbes) carry more weight than a less established site.

SEO is all about making improvements to your website to boost relevance (content) and authority (backlinks).

When you are coming up with an SEO strategy to boost your rankings, think about if those activities will improve your relevance or authority.

In all these improvements, thing about the following so as to have a better SEO for your website.

  • Content: This comprises of keywords, search intent, meta data and relevance.
  • Authority: As outlined above, this entails quality backlinks, guest postings, outreach as well as social links.
  • Technical: We will discuss this on our later posts and it includes internal linking, indexation, crawlability and something to do with broken links.
  • Experience: This is a more clinical and to the detail part. It consists of pagespeed, bounce rate, time visitors spent on your site as well as dwell time.

As outlines above, SEO is not an easy task. That notwithstanding, it is a critical component for any business to be found by potential clients.

Task out team to help your business optimize their sites as well as position themselves in the market. Our SEO plan is available for both small businesses as well as those with footprints on the same.

Read also about Ecommerce Marketing and Email Marketing as part of ways to improve your business.

Talk to us and let’s discuss your new milestone, together.

Pumpkin Soup: How to make soup easily

Pumpkin Soup: How to make soup easily

Pumpkin soup is a usually ‘bound’ soup made from a purée of pumpkin. It is made by combining the meat of a blended pumpkin with broth or stock. It can be served hot or cold, and is a popular dish among many communities.

Now, we have lined up an easy procedure and the ingredients to have it ready in minutes.

Ingredients to prepare Pumpkin Soup

  • one cup heavy cream
  • 1 can pure pumpkin
  • Red pepper flakes
  • 1/2 sautéed onion
  • Garlic powder
  • Pinch cinnamon
  • 1 can chopped tomato
  • Salt and pepper

Procedure for Pumpkin Soup

Place all ingredients in a pot and cook for 30 minutes on medium heat.


Better still, we deliver pumpkin free of charge within Nairobi and Kiambu counties on orders above Ksh 1000. The good thing is, you can order them alongside our other groceries. In this regards, you quickly can qualify for free delivery while spending a few coins.

At Jostar Grocers, we strongly believe in giving our customers the best value for their grocery shopping. Whether buying for home use or for your business, our all round business model is something to look for. We are open and happy to accommodate your custom grocery need.

Call us today on 0710266236 and place your order and our delivery team delivers within 24 hours.

Make Money With Digital Marketing

Would you like your business featured on the leading Digital Marketing Company?

We offer you a well drafted SEO strategy to remain on top of search engines. We do this at affordable prices and leave you with an impact that will remain valuable for years to come. Today’s business requires a massive online presence. This means that most businesses are online too, creating competition for top positions on Google rankings. Similarly, it is important to position yourself strategically in order to be found by potential customers.

Well, Talk to us today. Remember to get your pumpkin soup ingredients and more fresh groceries delivered anytime by Jostar Grocers!

Watermelon Recipe

Watermelon Recipe

Watermelon | sugar: Imagine having all your sweet fruits in one single bowl! Get the sweetest fruits recipe today and stay ahead of your cravings. Let’s head over and prepare this amazing fruit.


  • One large watermelon
  • 1 cantaloupe, halved and seeded
  • 1 honeydew melon, halved and seeded
  • 2 cups halved fresh strawberries
  • 2 tablespoons grated lemon zest
  • ¼ cup white sugar
  • ½ cup water
  • Two cups seedless grapes
  • 2 (15 ounce) cans mandarin oranges, drained
  • 2 (20 ounce) cans pineapple chunks, drained

Instruction for Watermelon Fruit

With a large, sharp knife, remove the top 1/4 section of the melon. With a melon baller, scoop flesh from inside of watermelon, removing as many seeds as possible. Leave 1/2 inch of flesh inside the shell of the watermelon. Scoop cantaloupe and honeydew in the same manner, removing as much flesh as possible, and discarding the rinds. Refrigerate fruits separately until ready to assemble.

In a small saucepan over medium-high heat, bring water and sugar to a boil. Remove from heat, and continue stirring until sugar has completely dissolved. Add lemon zest, and set aside to cool.

To serve, place watermelon sugar balls, cantaloupe, honeydew, oranges, pineapple, strawberries, and grapes, in a large mixing bowl. Pour syrup over, and toss thoroughly. Transfer mixture to watermelon bowl, and thereby, serve. Set aside any fruit mixture that will not fit. There will be enough fruit to refill the bowl.


We deliver fresh watermelon to your doorstep at no extra cost. Talk to us today on 0710266236 and place your order. Better still, you can order this alongside other groceries and be eligible for free delivery to your doorstep, office or workplace within Nairobi metropolitan area.

Since we endeavor to deliver fresh groceries, Jostar Grocers delivers within 24 hours time. Place your order in good time then we deliver at your convenience. Enjoy watermelon benefits daily at your home!

Would you like to have your business online? Talk to the best digital company today on 0727345770.