Email Integrations for Your Next Campaign

by admin | Dec 3, 2022 | Email Marketing

Email Integrations for Your Next Campaign

Previous Read: How to Build Your Mail List.

The integration platform you choose for your email marketing campaigns will be crucial to your success. The good news is that there are many options that can handle your needs, whether you’re a small or medium-sized business.

Below are a few of the top email integrations (in alphabetical order) you should consider:

1. Constant Contact.

Constant Contact can help you connect with customers, grow your business, and monitor your results in real-time. It delivers everything you need to keep your email list up to date, including the ability to easily sync and store contacts.

Some of our favorite features include:

• 100+ mobile-optimized and customizable email templates.
• Contact segmentation based on clicks.
• Automatic welcome emails.
• Subject line testing.
• Real-time reporting and robust analytics.

2. Happy Email.

Happy Email automatically helps you send a welcome email to your customers from your store owner (you). The email is sent within 30 minutes of your customer making their first purchase or signing up for a new account.

The goal of Happy Email is to help you create a personal touch that gains trust from your customers.

It’s a great integration because:

• It’s 100% free.
• It takes one click to install, and then everything is automated.
• It offers a friendly editor for customization.
• It offers branding to build trust and authenticity.

3. Klaviyo.

Klaviyo helps you build real, quality relationships with your customers. It does this by allowing you to listen for and understand cues from your visitors, subscribers, and customers.

In this way, you can deliver on your marketing promises and turn valuable customer information into actionable items.

With Klaviyo, you can:

• Automatically capture customer information from your website, including purchase history, browse behavior, cart information, product details, and more.
• Set up abandoned cart emails and filter your email messages by target audience with advanced splits.
• Use web popups and sign-up forms to create a customized customer experience on your website.
• Gain high-level metrics all about how your email marketing is working and contributing to your bottom line.

4. Mailchimp.

Mailchimp helps you design beautiful, personalized emails so you can reach your customers and grow your business.

Some of our favorite features include:

• The ability to organize your contacts by tags for easy segmentation of your emails.
• Automated marketing emails based on abandoned carts, lapsed customers, product recommendations, and post-purchase follow-ups.
• A/B testing so you can optimize your marketing campaigns.
• Detailed email data, including growth, engagement, and revenue reports.

5. Omnisend.

Omnisend provides all of the email and marketing automation tools you need in one platform. It offers seamless usability all in one app that helps you convert visitors into repeat customers, so you sell 20-30% more.

From growing your email list to automated campaigns and abandoned cart recovery, Omnisend helps you master email marketing in minutes.

Some of the features that stand out include:

• Single-click BigCommerce integration.
• Ready-to-use email templates that you can customize as you wish.
• Automatic product import for better newsletters and promotional campaigns.
• Email and SMS automation, including browse and cart abandonment, welcome and confirmation emails, order follow-up, and more.
• Sign-up forms, including sign-up boxes, popups, Wheel of Fortune, and landing pages.
• Detailed segmentation and marketing report options based on your needs.

6. Privy.

Privy helps small and large businesses capture and convert website visitors into loyal customers.

Using popups, spin to win, unique coupon codes, and more, you can reduce cart abandonment, create high-converting messages, and run targeted promotions that work.

Some of the top features of Privy include:

• The ability to trigger popups using exit intent, scroll, cart value, time on site, and more.
• A/B testing of your campaigns to optimize performance.
• The ability to sync contacts to all your email and marketing platforms as well as your BigCommerce store.
• Automated email newsletters, order follow-up emails, coupon reminders, cart recovery emails, and more.
• Robust on-site targeting and segmentation capabilities.

Next Series: How to Elevate Your Email Marketing Campaigns

The Digital Marketing Agency

Gentum Media Services offers state of the art Web Design and Development, Web Hosting Services, Digital Marketing, Corporate Branding and Social Media Management. Specific to this article, we are happy to support your business gain from Email Integrations for Your Next Campaign.

Talk to us today and let us discuss your big project.

How to Elevate Your Email Marketing Campaigns

by admin | Dec 3, 2022 | Email Marketing

How to Elevate Your Email Marketing Campaigns

Previous Read: Email Integration For Your Next Campaign

At this point, it’s time to start looking at how you can take your email marketing campaigns to the next level.

Different departments and stakeholders may have different priorities, but your goal should be to create and deliver cleverly written emails that attract your customers’ attention, increase sales, and build stronger relationships.

There are two key steps to get started.

1. Focus on deliverability.

If your email marketing campaigns don’t make it to your customers, there’s no point.

Of course, some spammy messages, bounces, and missed opportunities are inevitable. However, by focusing on the five key points below, you can hone your emails, so they get into your customers’ inboxes.

Monitor engagement by domain. It’s possible to have a weak domain reputation with one domain (e.g., Gmail, Hotmail, Yahoo, etc.) but a strong one with another.

Make sure to monitor each campaign to see how the open rates trend. Anything below 10% is a red flag and suggests that you might be hitting your recipients’ spam folders.

Segment lists based on domain performance. Based on the domain performance you’ve analyzed above, segment out non-engaged users, specifically in domains with poor engagement (below 15% open rates).

Don’t be afraid to go as narrow with your list as you need to start seeing stronger open rates. Only then should you begin widening your list.

In many instances when employing this strategy, you can see more total opens even after cutting your send list in half. This is because the low open rates don’t necessarily mean your subscribers aren’t interested, but could mean the domain providers aren’t allowing your emails to get through.

Avoid spammy subject lines. Email Service Providers will flag certain words as spammy. Avoiding these words (such as free, winner, and others), can help ensure that your company’s emails get delivered to your customers’ inboxes.

Sign up for Google Postmasters. Google Postmasters helps you monitor your reputation with Gmail, monitor your email performance, and route your messages correctly.

Write alt text. There will be instances where images don’t show up in your email, which can be an issue with emails that consist mainly of images. Email Providers often provide functionality where, in this case, you can provide alt text as an image replacement, so the recipient knows what’s missing.

Email Service Providers use alt text as a factor in determining sender reputation, which ultimately impacts email deliverability. Including alt text helps tick the box and can keep your reputation strong.

Ask your subscribers to whitelist your emails. Requesting that your subscribers save your email address or save the emails to the primary tab ensures the emails don’t go to the promotions or spam folders.

Enable double authentication. Requiring users to confirm their interest in joining your list ensures that the only people receiving your emails are ones that can be expected to open them.

More on How to Elevate Your Email Marketing Campaigns

2. Set Up Automatic Email Series.

Your main goal should be to drive more sales in less time, automatically. That’s why you need to focus on setting up automatic email series.

Below, we outline four email series ideas you can and should use.

Welcome series. Create an email welcome series with preferably three emails.

• First, consider offering a promotion with a discount code for joining your list.
• Then, automatically email the customer back in 1-2 days if they don’t purchase using the code.
• Finally, email them noting that the promo code will expire shortly and they shouldn’t miss out. This creates urgency.

Abandoned cart series. Create a three-part abandoned cart email series.

• First, email to offer a discount code to complete their checkout.
• Second, send a follow-up email, reminding them to complete their order with the discount code.
• Third, send a final follow-up email.

Re-engagement series. Create a re-engagement campaign series that targets unengaged users.

Email anyone who hasn’t engaged with your campaigns in a while. The exact timing you should follow depends on your industry. For example, ecommerce can be six months while daily newsletters can be a few weeks.

Then, if the customer continues not to engage, unsubscribe them from your list.

Triggered email series. You should also consider getting more creative with your triggered email series.

Below are a few examples:

• Create a birthday series that sends a coupon code as a birthday gift.
• Create a browse abandonment email, which sends to anyone who browsed a product.
• Create a post-purchase email series asking purchasers for reviews of their recently purchased product. Include some suggestions of other products they might like.
• Create a back-in-stock email series that lets subscribers know their product is back in stock.

Next Series: Best Practices for Getting Higher Open Rates

The Digital Marketing Agency

Gentum Media Services offers state of the art Web Design and Development, Web Hosting Services, Digital Marketing, Corporate Branding and Social Media Management. Specific to this article, we are happy to support your business gain on How to Elevate Your Email Marketing Campaigns.

Talk to us today and let us discuss your big project.

Best Practices for Getting Higher Open Rates

by admin | Dec 3, 2022 | Email Marketing

Best Practices for Getting Higher Open Rates.

Previous Article: How to Elevate Your Email Marketing Campaigns

Now that you have the designed emails and you’ve taken steps to ensure they can get through to the inbox, you need to focus on getting higher open rates due to the actual content.

Whether you’re sending out welcome emails or cart abandonment emails with a coupon code, you want your customers to read what you’re sending.

Below are eight things to consider when trying to improve your email open rates.

1. Include clear “Unsubscribe” buttons.

Don’t make your potential customers search for a way out. Clearly give them a way to unsubscribe to your email list if they are not interested.

2. Personalize with segmented lists.

Customers want to feel like the emails they receive are meant for them and them alone.

Segmenting lists allows you to send more personalized emails with segment-specific customer data.

3. Test your emails.

Always test your emails to make sure you’re sending them out at the right time and with the right subject line.

Many of the email integrations mentioned above offer A/B testing, so you can directly track your email performance based on minute changes.

4. Clean your lists regularly.

Don’t keep spamming inactive users with emails. Trim your lists when they have too many inactive users.

A good place to start is by tracking domain performance, as mentioned above, and removing inactive users based on those open rates.

5. Write like a human.

Don’t sound overly robotic in your sales voice. Write to customers as if you’re giving them the inside scoop on something they want to hear.

Be a friend, not a robot.

6. Use emojis, numbers, and special characters (but not too much).

Make your subject line stand out with emojis, numbers, and special characters.

????Save On the Hottest Shades of 2020!

Just make sure you don’t go overboard and send something like this: CRAZY????GOOD????GLASSES????2020

7. Always include preview text.

Preview text is another tool you can use to entice users to engage with your content.

Tell them more about what your email contains and why they should open it.

If left blank, this text often appears meaningless (such as “view this email in your browser”), which wastes valuable space that could have been used to draw the recipient in.

8. Keep content quality high.

Make sure the email copy is engaging and promotes conversions. The better you write, the more likely your customers will want to open the email and keep reading.

Read about How to Elevate Your Email Marketing Campaigns

The Digital Marketing Agency

Gentum Media Services offers state of the art Web Design and Development, Web Hosting Services, Digital Marketing, Corporate Branding and Social Media Management. Specific to this article, we are happy to support your business gain Find out the Best Practices for Getting Higher Open Rates.

Talk to us today and let us discuss your big project.