Exploring the Dynamic Landscape: Digital Marketing Trends in Kenya

Exploring the Dynamic Landscape: Digital Marketing Trends in Kenya

In recent years, Kenya has witnessed a digital revolution that has significantly transformed the way businesses connect with their audience. With a growing internet penetration rate and increasing smartphone usage, the Kenyan digital marketing landscape is evolving at a rapid pace. As we step into 2024, it’s crucial for businesses to stay updated with the latest trends to remain competitive in this dynamic market. In this blog post, we will explore some of the key digital marketing trends that are shaping Kenya’s business landscape.

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  1. Mobile-First Approach

Kenya has one of the highest mobile phone penetration rates in Africa, with millions of Kenyans accessing the internet via their smartphones. As a result, businesses are increasingly adopting a mobile-first approach in their digital marketing strategies. This includes optimizing websites for mobile, creating mobile-friendly content, and leveraging SMS and mobile apps for marketing campaigns.

  1. Social Commerce

Social media platforms have become powerful tools for driving e-commerce sales. Kenyan businesses are tapping into this trend by integrating their products and services directly into their social media profiles. With the ease of in-app shopping, customers can now discover, research, and purchase products without leaving their favorite social media platforms.

  1. Influencer Marketing

Influencer marketing has gained substantial traction in Kenya. Influencers with large followings on platforms like Instagram, TikTok, and YouTube are collaborating with brands to promote products and services. These partnerships not only increase brand awareness but also build trust among consumers who value the opinions of influencers they follow.

  1. Video Marketing

Video marketing continues to be a dominant force in digital marketing. Kenyan businesses are creating engaging video content to reach their target audience. Short-form videos, live streaming, and storytelling through video are all popular strategies that allow brands to connect with consumers on a more personal level.

  1. Chatbots and AI

Customer service is a critical aspect of digital marketing, and Kenyan businesses are turning to chatbots and AI-powered tools to enhance their customer support processes. These AI-driven chatbots can provide quick responses to customer inquiries, offer product recommendations, and even complete purchases, improving the overall customer experience.

  1. E-commerce and Online Marketplaces

The growth of e-commerce in Kenya is undeniable, with online marketplaces becoming a preferred shopping destination for many consumers. Businesses are expanding their online presence by selling through popular e-commerce platforms, ensuring a wider reach and easier access to potential customers.

  1. Personalization and Data-Driven Marketing

Personalization is key to engaging today’s consumers. Digital marketers in Kenya are harnessing the power of data to create tailored marketing campaigns. By analyzing customer behavior and preferences, businesses can deliver personalized content and offers, increasing the chances of conversion and customer loyalty.

  1. Content Marketing

High-quality, relevant content remains the cornerstone of successful digital marketing strategies in Kenya. Businesses are investing in creating informative and entertaining content to engage their target audience. Blog posts, infographics, podcasts, and newsletters are all being used to provide value to customers and establish authority in their respective industries.


The digital marketing landscape in Kenya is evolving rapidly, presenting both opportunities and challenges for businesses. To stay competitive in this dynamic environment, it’s essential for businesses to adapt to the latest trends and technologies. From a mobile-first approach to the power of influencer marketing, the Kenyan digital marketing scene is a vibrant and exciting space for businesses looking to connect with their audience and drive growth in 2023 and beyond. Embracing these trends can be the key to success in this digital era.

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Unlocking Convenience and Savings: Online Shopping in Kenya

Unlocking Convenience and Savings: Online Shopping in Kenya

Online Shopping: In recent years, the e-commerce landscape in Kenya has witnessed a remarkable transformation, offering consumers a convenient and cost-effective way to shop. With the rise of online shopping platforms and a growing internet penetration rate, Kenyan shoppers are increasingly turning to their screens for everything from groceries to fashion, electronics, and more. In this article, we’ll explore the booming world of online shopping in Kenya, its benefits, and how to make the most of it while keeping SEO in mind.

The Online Shopping Revolution in Kenya

Online shopping in Kenya has evolved from a niche market to a mainstream trend. Factors like improved internet infrastructure, increased smartphone usage, and the emergence of reliable payment methods have propelled this revolution. Leading e-commerce platforms like Jumia, Kilimall, and Masoko have become household names, offering a wide range of products at competitive prices.

Convenience at Your Fingertips

One of the primary reasons for the popularity of online shopping in Kenya is the convenience it offers. Shoppers can browse a vast catalog of products, compare prices, and make purchases from the comfort of their homes. This is especially valuable for those with busy lifestyles or limited access to physical stores.

Access to a Diverse Marketplace

Online shopping connects Kenyan consumers with a diverse marketplace, enabling them to access products from both local and international sellers. This means you can find unique items, rare imports, and a wide variety of choices that might not be available in your local stores.

Cost Savings and Discounts

Many e-commerce platforms offer discounts, deals, and special offers that can lead to significant cost savings. Additionally, the absence of physical store overheads often results in lower prices for online products. Savvy shoppers can take advantage of these savings.

Tips for a Successful Online Shopping Experience

a. Do Your Research: Before making a purchase, research the product, read reviews, and compare prices on different websites.

b. Check for Secure Payment Options: Ensure that the online store you’re using offers secure payment methods to protect your financial information.

c. Beware of Scams: Be cautious of deals that seem too good to be true, and only buy from reputable websites.

d. Track Your Orders: Keep an eye on the status of your orders and take note of delivery timelines.

e. Take Advantage of Customer Support: If you have any questions or issues, don’t hesitate to reach out to customer support for assistance.

SEO-Friendly Practices for Online Retailers in Kenya

If you’re an online retailer looking to optimize your website for search engines and attract more Kenyan shoppers, here are some SEO-friendly practices to consider:

a. Keyword Research: Identify relevant keywords that Kenyan shoppers use when searching for products online.

b. Quality Content: Create high-quality, informative product descriptions and blog content that includes these keywords.

c. Mobile Optimization: Ensure that your website is mobile-friendly, as many Kenyan consumers access online stores through smartphones.

d. Local SEO: Optimize your website for local search by including your physical location, contact details, and Kenyan-specific keywords.

e. Site Speed: Speed up your website’s loading time to improve user experience and SEO rankings.


Online shopping in Kenya is no longer just a trend; it’s a way of life for many. With its convenience, cost savings, and access to a diverse marketplace, it’s no wonder that Kenyan consumers are embracing this digital shopping revolution. For online retailers, understanding and implementing SEO-friendly practices can help capture the attention of this growing market and drive success in Kenya’s e-commerce landscape. Whether you’re a shopper or a seller, online shopping in Kenya is poised to continue its remarkable journey of growth and innovation.

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Gentum Media Services is a leading web design, web hosting and digital marketing firm. We offer state of the art Web Design and DevelopmentWeb Hosting ServicesDigital MarketingCorporate Branding and Social Media Management. Engage us to support your business stand out with a well thought out online marketing strategy.

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Online Marketing in Kenya: A Guide for Businesses

Online Marketing in Kenya: A Guide for Businesses

Online marketing is essential for businesses of all sizes in Kenya. If you’re not visible online, you’re missing out on a huge potential market.

This blog post will provide you with a guide to online marketing in Kenya. We’ll discuss the different channels you can use to reach your target audience, as well as some tips for creating effective campaigns.

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The different channels of online marketing

There are many different channels you can use to reach your target audience online. Here are a few of the most popular:

  • Search engine optimization (SEO): SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). This is a great way to attract organic traffic to your website.
  • Social media marketing: Social media is a great way to connect with your target audience and build relationships. You can use social media to share your content, run contests, and engage with your followers.
  • Pay-per-click (PPC) advertising: PPC advertising is a way to pay for your website to appear at the top of SERPs for specific keywords. This is a great way to reach people who are already searching for what you offer.
  • Email marketing: Email marketing is a great way to stay in touch with your customers and promote your products or services. You can use email marketing to send out newsletters, announcements, and special offers.


Tips for creating effective online marketing campaigns

When creating online marketing campaigns, there are a few things you’ll want to keep in mind:

  • Know your target audience: Who are you trying to reach with your campaigns? What are their needs and interests? Once you know who you’re targeting, you can tailor your campaigns accordingly.
  • Set clear goals: What do you want to achieve with your campaigns? Do you want to increase website traffic? Generate leads? Increase sales? Once you know your goals, you can track your progress and see what’s working and what’s not.
  • Create high-quality content: The content you create is essential for your online marketing campaigns. Make sure your content is informative, engaging, and relevant to your target audience.
  • Track your results: It’s important to track the results of your online marketing campaigns so you can see what’s working and what’s not. This information can help you improve your campaigns over time and get better results.


Online marketing is a powerful tool that can help businesses of all sizes in Kenya reach their target audience and achieve their business goals. By following the tips in this blog post, you can create effective online marketing campaigns that will help you grow your business.

Looking for a Reliable Online Marketing Partner?

If you’re ready to learn more about online marketing in Kenyacontact us today. We at Gentum Media Services will help you create a custom digital marketing strategy that will help you reach your target audience and achieve your business goals.

We offer state of the art Web Design and DevelopmentWeb Hosting ServicesDigital MarketingCorporate Branding and Social Media Management. Engage us to support your business stand out with a responsive and user friendly website.

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How to Get Your Business Found Online with Digital Marketing in Kenya

How to Get Your Business Found Online with Digital Marketing in Kenya

Introduction to Digital Marketing in Kenya

In today’s digital age, it’s more important than ever for businesses to have a strong online presence. If you’re not visible online, you’re missing out on a huge potential market.

That’s where digital marketing comes in. Digital marketing is the use of online channels to reach your target audience and promote your business. It includes a variety of channels, such as search engine optimization (SEO), social media marketing, and pay-per-click advertising.

If you’re looking to get your business found online, digital marketing is essential. In this blog post, we’ll discuss the benefits of digital marketing in Kenya and how to get started.

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Benefits of digital marketing in Kenya

There are many benefits to digital marketing in Kenya. Here are a few of the most important:

  • Increased visibility: Digital marketing can help you increase your visibility online, which means more people will be able to find your business. This can lead to more leads and sales.
  • Targeted reach: Digital marketing allows you to target your marketing efforts to specific demographics, interests, and locations. This means you can reach the people who are most likely to be interested in your products or services.
  • Measurable results: Digital marketing is measurable, so you can track the results of your campaigns and see what’s working and what’s not. This information can help you improve your campaigns over time and get better results.
  • Cost-effective: Digital marketing can be very cost-effective, especially when compared to traditional marketing methods. You can reach a large audience with a small investment.

How to get started with digital marketing in Kenya

If you’re ready to get started with digital marketing in Kenya, here are a few steps you can take:

  1. Do your research: Before you start any marketing campaign, it’s important to do your research and understand your target audience. What are their needs and interests? Where do they spend their time online?
  2. Set goals: What do you want to achieve with your digital marketing campaigns? Do you want to increase website traffic? Generate leads? Increase sales? Once you know your goals, you can tailor your campaigns accordingly.
  3. Choose the right channels: There are many different digital marketing channels available, so it’s important to choose the right ones for your business. Some popular channels include SEO, social media marketing, and pay-per-click advertising.
  4. Create high-quality content: The content you create is essential for your digital marketing campaigns. Make sure your content is informative, engaging, and relevant to your target audience.
  5. Track your results: It’s important to track the results of your digital marketing campaigns so you can see what’s working and what’s not. This information can help you improve your campaigns over time and get better results.


Digital marketing is an essential tool for businesses of all sizes in Kenya. If you’re looking to get your business found online, digital marketing is the way to go. By following the steps outlined in this blog post, you can get started with digital marketing and start seeing results.

Looking for a Reliable Digital Marketing Partner?

If you’re ready to learn more about digital marketing in Kenya, contact us today. We at Gentum Media Services will help you create a custom digital marketing strategy that will help you reach your target audience and achieve your business goals.

We offer state of the art Web Design and DevelopmentWeb Hosting ServicesDigital MarketingCorporate Branding and Social Media Management. Engage us to support your business stand out with a responsive and user friendly website.

Talk to us today and let us discuss your big project.

Strive for Progress, Not Perfection

Strive for Progress, Not Perfection

The phrase “progress, not perfection” emphasizes the importance of focusing on continuous improvement rather than striving for flawless outcomes. It recognizes that achieving perfection is often unrealistic and can hinder growth and productivity. Here are a few key aspects related to the concept of progress over perfection:

  1. Growth Mindset: Embracing a growth mindset means understanding that progress and learning come from taking risks, making mistakes, and continuously improving. Instead of being deterred by failures or setbacks, a growth mindset encourages individuals to view them as opportunities for growth and development.
  2. Continuous Improvement: The concept of progress encourages an iterative approach to improvement. It involves consistently assessing and refining one’s skills, knowledge, and processes over time. By focusing on incremental progress, individuals and organizations can achieve meaningful advancements and sustainable results.
  3. Overcoming Perfectionism: Perfectionism can be paralyzing, causing individuals to fear making mistakes or taking action unless they are certain of flawless results. Progress, not perfection, encourages individuals to move forward despite imperfections and to recognize that mistakes are valuable learning experiences.
  4. Iterative Problem-Solving: In many areas of life, progress is achieved through iterative problem-solving. By taking small steps, gathering feedback, and making adjustments along the way, individuals and teams can make steady progress towards their goals. This approach allows for flexibility, adaptation, and innovation.
  5. Focus on Effort and Learning: Progress-oriented thinking emphasizes the importance of effort and learning rather than solely focusing on the end result. Acknowledging and celebrating the effort put into personal or professional growth, regardless of the outcome, fosters resilience, motivation, and a sense of accomplishment.
  6. Celebrating Milestones: Recognizing and celebrating milestones along the journey of progress helps maintain motivation and a positive mindset. By acknowledging and appreciating the progress made, individuals can stay motivated and inspired to continue their efforts.
  7. Balance and Well-being: Striving for perfection often leads to stress, burnout, and a sense of inadequacy. Progress-oriented thinking promotes a healthier balance by acknowledging that it’s essential to take breaks, practice self-care, and maintain overall well-being while pursuing goals and personal development.

In summary, the concept of progress over perfection encourages a growth mindset, continuous improvement, overcoming perfectionism, iterative problem-solving, focusing on effort and learning, celebrating milestones, and maintaining balance and well-being. By embracing progress as a guiding principle, individuals can foster personal and professional growth, achieve sustainable results, and cultivate a positive and adaptive mindset.

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How to Create Your Ecommerce Website

How to Create Your Ecommerce Website

How to Create Your Ecommerce Website is particularly relevant in times when your physical store must close due to unforeseen circumstances. In times like these, an ecommerce solution becomes essential to your bottom line.

Having an offline store is a great way to build a customer base in your local community. If you have had success with your brick-and-mortar channel, you may even have a fleet of physical stores and a well-respected brand. In-store shopping allows real-time customer interaction and gives you control over their total shopping experience. You are poised to offer two important things that customers value: human interaction and individualized help.

While brick-and-mortar stores offer many advantages, creating an online presence to complement your offline retail can help you grow your brand and offer additional value.

The COVID-19 pandemic rapidly sped up the increase in ecommerce, but it was not the only factor. And in a post-COVID-19 world, ecommerce is here to stay.

For this reason, even when the bells on your brick-and-mortar’s door are jingling, it’s still smart to have an online store as part of an overall omnichannel strategy. After all, research shows that your potential customers are spending more time shopping online. According to data from Statista, online sales in the U.S. are expected to reach $476 billion by 2024.

If you’re interested in launching an online store, we’re here to help. Contact us for free consolation.

In this guide, we’re covering everything you need to build a thriving online channel including all the integrations required to set you up for success.

10 Steps for Setting Up Your Ecommerce Website

It can be easy to become overwhelmed with the sheer volume of possibilities in ecommerce. You may want to do it all at once. But remember, the journey of a thousand miles begins with a single step.

You don’t need the perfect website right away. You just need the version that gets your site up and your products in the hands of your customers — while leaving you plenty of room to grow and customize after launch.

These are those steps.

  1. Create a plan.
  2. Choose your ecommerce platform.
  3. Create an ongoing budget.
  4. Choose a domain name.
  5. Choose and customize your template.
  6. Determine your product selection.
  7. Select shipping and fulfillment partners.
  8. Set up payment options.
  9. Add products to your store.
  10. Test and launch your online store.

1. Create a Plan

Regardless of your timeline to launch, you still need to have an organized, detailed plan. Measure twice, and cut once, as they say. You need to take the time to plan now, so you don’t waste your efforts later.

This plan should include the resources you will need, including both tech resources and human personnel, and your overall investment. You need to know who will be managing both building your site and running the day-to-day systems. You also need to know what those systems will be.

Rest assured, with an outlined plan, you can make bringing your brick-and-mortar store into an online environment a quick process.

2. Choose Your Ecommerce Platform

If you’re new to ecommerce, you might not have thought too much about which store builder you will use to provide shopping cart functionality for your store. Before you jump into the creation process, you have to pick the platform.

If you’re trying to get up and running quickly, you likely need a SaaS (Software-as-a-Service) platform like BigCommerce or Shopify. These can provide many of the necessary features you will need as outlined below.

Easy and quick setup.

To get your site up quickly, you need a site that enables you to build and ramp up your operation with speed and efficiency. This is why a SaaS platform may be the right choice for you.

While there are plenty of strong ecommerce website builders out there, including open source options like Magento, they have a steep learning curve and require near-expert developer knowledge to build your site.

Most SaaS platforms come with many pre-designed themes, either free or for purchase, that you can use as the visual foundation of your site. Uploading products and managing products on the backend is also simple, so you can go live faster.

Security features.

In addition to opening up your site to an expanded audience, having an online store also opens you up to more potential security concerns.

Having a platform with strong, multi-layered security is essential to keeping your business and your customers data safe. SaaS platforms handle updating security patches for you.

You will also want to ensure that the platform you choose is PCI compliant and that your store has a SSL certificate.

Make sure you have customer support.

Even with the best laid plans, issues will come up. Make sure you have someone who can help you solve these challenges. Ideally, the platform you choose should have 24/7 support available to you.

Mobile and desktop responsiveness.

Insider intelligence projects that U.S. revenue from shopping on mobile devices will be $488 billion by the end of 2024. Having a mobile optimized site will also help your site rank better with search engines. Also, from a customer experience lens, you want to ensure customers have no problems viewing product pages on different devices.

All of this to say, make sure the platform you choose is optimized for mobile and desktop responsiveness.

Tools for scaling your business.

While your immediate goal is to get up a site quickly, when you’re choosing a platform, it’s best to think a bit more long term. Replatforming (switching to a new platform once you’ve already built a site) can be a bigger headache, and a larger hit to your bank account, than starting from scratch because you now have data you have to migrate and integrations to manage.

Your ideal platform should be one that not only can get you up quickly but also has the tools to scale with your business as you grow.

Questions to ask a potential platform:

  • Is there a cap on the amount of products that I can add to my site?
  • Will site speed be affected as my traffic increases?
  • Does the platform make it easy to expand to other channels like Amazon, Facebook and Instagram?

Front-end flexibility and beautiful templates.

As mentioned above, to help get you started quickly, you want a platform that provides a selection of beautiful templates and allows you to make your site look like you want it to. Having flexibility on the frontend to customize to get what you need is important.

As with the above, this could be a more long-term ask. Choose a platform that will allow you to get a beautiful site up now, but that also has the functionality to help you customize it later, once you have more time.

3. Create an Ongoing Budget

As we mentioned above, one of the advantages of starting an online store is that the costs are significantly less than starting a physical store. However, that doesn’t mean opening an online store is free. And if you’re not careful, the associated costs can add up.

Make sure you understand any ongoing fees and expenses associated with your online business. Create a budget specifically for your ecommerce. Here are some costs you will want to track:

Platform, security and hosting costs.

If you choose a SaaS platform, hosting and security are included, but you will pay a monthly fee. If you choose an open-source platform, you may not have a monthly fee for the platform itself, but you will have costs for hosting and security management.

Design and development costs.

Depending on your in-house team or your own expertise, you may need to hire an outside agency or freelancer to help you build your site and make it look how you want. These costs will likely be ongoing as you will need to make changes and updates as you go.

Payment provider fees.

Offering different payment gateways to your customers means paying fees to different payment providers like PayPal and Checkout by Amazon. Some ecommerce platforms, like Shopify, also charge a fee for not using their payment provider. Take these fees and percentages into account in your budget.

Integrations and third-party apps.

Once you get online there are a host of product management systems, shipping tools, plug-ins and marketing apps that can help you grow and scale your online business (more on that below). Some ecommerce platforms also have some of these features built-in. As you’re choosing a platform, also look at what features and integrations you will need and what fees those will have.

4. Choose a Domain Name

Your domain name is the part of your store’s URL that identifies it. For example, in the web address: www.gentum.co.ke, “gentum.co.ke” is the domain name.

Think of it as the online equivalent of your physical store’s signage. It should both give customers an idea of what you sell and tell them something about your brand.

If it’s available, you can make your domain name the same as your physical store. However, you might also want to choose a name that is different. Here are some quick tips for choosing a domain name:

  • Be unique, but also make it clear what you’re selling.
  • Add a keyword to improve your search engine rankings. This will help more people find you.
  • Avoid using brand names or registered trademarks.
  • Choose .co.ke if you’re in the Kenya or the country code where your business is located and where your primary customer case will be. If you intent to sell to more than just Kenya, you may want to use a .com domain.

You can purchase a domain name through your ecommerce platform or purchase it separately from a domain selling service and link it to your platform.

Please note, our support team is happy to guide you on these steps together with hosting services.

5. Choose and Customize a Template

When discussing choosing an ecommerce platform, we touched on the value of having pre-designed templates available. Now that you’ve chosen your platform, you can choose the theme or template you would like to use. This should enable you to get your site up quickly with minimal design work.

Drag-and-drop editors like Page Builders, can make it even easier to get the look and feel you want without coding. This functionality makes it easy and intuitive to build and update a beautiful custom website.

When designing your home page and product pages, there are few questions to consider.

How do you want your store to look?

You may want to have the look and feel of your online store echo that of your physical store, or you may choose to have them both have their own unique identities while still tying into your overall brand.

How do you think your customers will shop?

For an online store, the design isn’t just important for appearance but also impacts how customers find what they need. Think about what categories your customers would likely expect. You can use what you know of your customers in-store shopping behavior to help inform how you design the user experience of your online store.

What features do you need?

Not all templates or themes will have the same features. Does your store need to display photos in a gallery? Will you need videos to showcase your products? You can usually filter templates by just those that meet your feature needs.

6. Determine Your Product Selection

In the interest of time, you likely won’t want to start with the complete inventory of your physical store right away. Instead pick the products that are your highest sellers or that may have the potential to do better in an online environment. Here are some suggestions, which will obviously vary based on your industry:

Hobbyist products.

These are products that support people’s hobbies and interests. People who enjoy collecting these items or using them for their hobbies, will be willing to buy them again and again and will pay more for items they’re particularly excited about.

High margins.

Start with your big ticket items with higher margins when you’re first launching your site. Don’t forget, you will now be paying for shipping and fulfillment costs, so you want to make sure the cost of the items you sell warrants these additional expenses.

Light weight.

Again, since shipping and handling is now a factor, choosing your lighter and easier-to-ship products to start your shop makes economic sense.

Hard-to-find locally.

If you sell products that are specific to your area and might be difficult for non-locals to find in their area, these are great products to feature on your new ecommerce website. You can expand your audience to include customers that didn’t have access to your products before.

Consumable products.

Consumable products require people to buy them again and again, so they also make good products to start with. You can use these products to start building a loyal customer base. If you predominantly sell consumable products on your site, you may even want to consider starting a subscription service, so customers can sign up and receive your products just when they’re about to run out.

7. Select Shipping and Fulfillment Partners

If you already have a brick-and-mortar store, chances are you already have vendors who you order from and have a consistent relationship with. However, with an online store, you now have the added pieces of shipping and fulfillment to get your products into the hands of customers. There are two ways to go about the fulfillment process depending on what works best for you:

Take on the packaging and shipping yourself.

Depending on the volume of shipments you anticipate, you can do the packaging and shipping in-house. If you go this route, you will need to purchase the necessary packaging materials. You can also see if you can negotiate rates with carriers to get cheaper rates, again depending on your expected volume.

Leverage a third-party service.

If you don’t have the resources to manage shipping and fulfillment in-house, another option is to use a third-party service to handle it. The third party would manage the  warehouse, pack, and ship online orders directly to your customers on your behalf. You would need to work this into your budget to see if this makes sense for your business.

8. Set Up Payment Gateways

In addition to actually fulfilling your customers’ orders, you need to set up payment gateways so they can pay you. Especially in a time where flexibility and convenience is king, be sure to offer various payment methods (e.g., credit card, debit cards).

Most ecommerce website builders will make it easy to sync with a number of payment gateways such as PayPal, M-Pesa, Visa, Apple Pay and Mastercard. Each of which can handle credit card payments.

Choose the payment providers you think your customers will be most likely to use and connect those to your store. If you have specific business concerns like selling high-risk products or wanting to sell cross-border, you will want to make sure your payment gateways support those needs.

9. Add Products to Your Store

Now that you have a stylish site designed, a fulfillment plan outlined and have chosen which products you plan to sell, you’re ready to add products to your store!

When adding products, you want to make sure your product descriptions are clear and optimized for SEO (search engine optimization). This will make it easier for people to find them when searching online.

Here is some key information to include in your product descriptions:

  • Name of item,
  • Price,
  • Weight and dimensions,
  • Variants, such as color and sizes available and
  • A clear description of the item.

You will likely also want to include high-resolution photos and videos of your products, so customers are clear on what they’re getting. By providing detailed product descriptions, you will help to limit the number of returns you have to process.

10. Test and Launch Your Online Store

You’re almost ready to go live, but there’s one more crucial step to take. You will need to preview and test all essential functions to make sure everything works as it should.

This should include confirming all of the following on multiple web browsers:

Does your site work correctly?

Preview your site. Do your products, photos and descriptions appear as you want them to? Do all the buttons you click take you to where you want them to go? Does navigating the site seem intuitive?

Does checkout work?

Test all of your payment gateways with test orders. Do they go through? Is the pricing correct? Do any discounts and promotions apply as intended? Do taxes show up correctly when the user enters their location?

Does the site work on mobile?

Make sure your site works on mobile devices and that all features are accessible.

If everything looks good and works as it should, you’re ready to go live and start selling online!

Essential Integrations for Your Ecommerce Website

Think of your ecommerce platform as the home base for your ecommerce website. However, it will likely not be the only part of your tech stack. Making sure all parts of your system integrate with your ecommerce platform will save you headaches in the long run.

1. Payment integrations.

You can choose payment gateways from popular providers that would work for your customers. These are critical integrations that need to work seamlessly with your shopping cart.

2. Shipping integrations.

In a competitive market with high customer expectations, you’ll need to offer the best possible delivery experience if you want to stand out. Above, you figured out your fulfillment strategy. If you are choosing to go with a third-party system to manage shipping and fulfillment, this needs to integrate with your platform.

3. Analytics integrations.

One of the advantages of having an online store is that you can track customer behavior and see what pages they’re landing on, what they’re buying and where they’re dropping off. This will help you optimize the experience to get more shoppers to convert. Integrating analytics apps into your ecommerce store can help you track and better understand this valuable data.

4. Inventory integrations.

While your ecommerce platform will likely have its own inventory management features, for more complex stores you may want to have a third-party inventory management system as well. Synching your inventory ensures that orders will always be fulfilled, because when an item runs out of stock, the system auto-updates before the next prospect tries to purchase it.

5. Accounting integrations.

Regardless of the scale of your ecommerce business, you’ll need an accounting solution for bookkeeping. This can help you manage payroll, budgeting, cash flow statements, purchase-and-sales charts and profit-and-loss charts. This type of integration is crucial to making sure you keep on your original ecommerce budget.

6. Email and marketing integrations.

In the interest of focusing on getting you launched as quickly as possible, we haven’t focused as much on digital marketing; however, once you get your site up and running, you will want to start marketing to get more traffic. This is again an advantage of having an online store — you have a way to reach customers and let them know about new products that might align with their interests. Adding email and marketing integrations to your tech stack can help you with these pursuits.

7. CRM integration.

Once you’ve driven more traffic to your site and started to build out a loyal customer base, you may also want to consider a CRM or customer relationship management integration. A CRM helps you manage relationships with current and potential customers which can ultimately help you both improve conversion rates and customer loyalty/retention to drive increased sales revenue.

8. Customer support integrations.

Customers are more likely to convert and more likely to shop with you again, when you take care of their needs and answer their questions in a timely fashion. Depending on the bandwidth of your team, you might not have the manpower to answer every email or phone call that comes in. Thus another integration to consider are those that provide customer support. This can include live chat or chatbots that can use AI technology to answer common questions and assist customers in real-time.

9. Social integrations.

As you get your site more established, you may also want to expand to other channels like social media platforms. These can be both a good marketing tool for advertising your products and establishing your brand, and also places to sell your products. Many ecommerce platforms allow you to easily integrate across social channels to better manage your inventory in one place.

Final Remarks on How to Create Your Ecommerce Website

Running an ecommerce website can be a complex undertaking, but that doesn’t mean you can’t get one up quickly in a pinch. Hopefully this guide will help you get your business reaching new customers sooner than you ever thought possible. We are here to support you on this journey as you transition to online store. Whether you are starting a fresh or you need a revamp of your existing platform. Do not hesitate to reach out to us.

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