Unlock Your Website’s Full Potential with 50% Off Web Design Services Until September 30, 2023!

Unlock Your Website’s Full Potential with 50% Off Web Design Services Until September 30, 2023!

Web Design Offer: In today’s digital age, having an attractive and functional website is crucial for businesses of all sizes. Your website is often the first point of contact for potential customers, making it a powerful tool for creating a lasting impression and driving conversions. If you’ve been contemplating a website makeover or are just starting your online journey, now is the perfect time to take action! We’re excited to announce an exclusive limited-time offer – 50% off our top-notch web design services until September 30, 2023.

Why Invest in Professional Web Design?

Your website is a reflection of your brand, and it’s essential that it communicates your message effectively while providing an exceptional user experience. Here are a few reasons why investing in professional web design is a game-changer for your online presence:

1. First Impressions Matter:

Your website’s design is often the first thing visitors notice. A clean, visually appealing layout can create a positive first impression and make users more likely to engage with your content or make a purchase.

2. Mobile Responsiveness:

With the increasing use of mobile devices, your website must be mobile-responsive. Professional web designers ensure your site looks and functions flawlessly on all screen sizes, improving accessibility and user satisfaction.

3. User Experience (UX):

A well-designed website offers a smooth and intuitive user experience. This leads to lower bounce rates, longer page visits, and increased chances of conversion.

4. Search Engine Optimization (SEO):

Web design goes hand-in-hand with SEO. A properly structured and optimized website will rank higher on search engines, making it easier for potential customers to find you.

5. Brand Consistency:

Professional web designers ensure that your website aligns with your brand’s identity, using consistent colors, fonts, and imagery. This reinforces your brand and builds trust with your audience. We got you on this.

Our Web Design Offer Services

At Gentum Media Services, we are passionate about helping businesses establish a strong online presence. Our team of experienced web designers is dedicated to creating customized websites that meet your unique needs and goals. Here’s what you can expect from our web design services:

  • Custom Design: We’ll work closely with you to create a website that reflects your brand’s personality and objectives.
  • Mobile Optimization: Your website will be fully responsive, ensuring a seamless experience for users on all devices.
  • SEO Integration: We’ll optimize your website’s structure and content to improve its search engine ranking.
  • User-Centric Approach: Our designs prioritize user experience to maximize engagement and conversions.
  • Timely Delivery: We understand the importance of deadlines and will ensure your website is launched on schedule.

Limited-Time Offer – 50% Web Design Offer!

To celebrate our commitment to helping businesses thrive online, we are offering an incredible 50% discount on our web design services. This exclusive offer is available until September 30, 2023, giving you the perfect opportunity to revamp your website or create a stunning new one without breaking the bank.

Don’t miss out on this amazing opportunity to elevate your online presence. Contact us today to get started on your web design project. Whether you’re a small business owner, an entrepreneur, or a large corporation, we have the expertise and creativity to deliver a website that sets you apart from the competition.

Ready to unlock your website’s full potential? Reach out to 0727345770 and let’s embark on this exciting journey together. Remember, this web design offer is only valid until September 30, 2023, so act now to secure your 50% discount on professional web design services!

Book Your Slot Today and Enjoy 50% Web Design Offer Discount.

Disclaimer: Terms and conditions apply. This offer is valid for web design projects and cannot be combined with other discounts or promotions. Contact us for more details.

Introduction to Web Design and Development: Crafting Digital Experiences

Introduction to Web Design and Development: Crafting Digital Experiences

In today’s digital age, where the internet serves as a global marketplace and information hub, having a compelling and functional online presence is paramount. This is where web design and development come into play. These two interdependent disciplines shape the virtual landscapes we navigate daily, from engaging websites to immersive web applications. In this article, we’ll delve into the fundamental concepts of web design and development, exploring how they work together to create the websites we know and love.

Understanding Web Design: The Art of User Experience

Web design revolves around the visual and aesthetic aspects of a website, focusing on creating an enjoyable and meaningful user experience. The primary goal of web design is to strike a balance between aesthetics and functionality while catering to the needs of the target audience. Here are some key elements of web design:

  1. Layout and Structure: A well-organized layout ensures that content is presented logically and intuitively. It involves arranging elements such as text, images, and navigation menus in a coherent manner.
  2. Visual Elements: Colors, typography, and imagery play a crucial role in conveying the brand’s identity and message. Consistent use of these elements helps establish a cohesive visual language.
  3. Responsive Design: With the proliferation of various devices and screen sizes, responsive design is essential. A responsive website adjusts its layout and content to provide an optimal experience across different devices, from desktops to smartphones.
  4. User Interface (UI) Design: UI design focuses on creating interfaces that are user-friendly and easy to navigate. Intuitive buttons, clear navigation paths, and interactive elements contribute to a seamless user experience.
  5. User Experience (UX) Design: UX design involves understanding user behavior and designing with their needs in mind. This encompasses factors like usability, accessibility, and the emotional response evoked by the website.

Unveiling Web Development: The Science Behind Functionality

While web design handles the visual aspects, web development is responsible for turning those visuals into a functional reality. It involves building the structural framework, coding the interactive elements, and ensuring that the website functions smoothly. Here are the primary components of web development:

  1. Front-End Development: This aspect deals with the visible elements of a website that users interact with directly. Front-end developers use technologies like HTML (Hypertext Markup Language), CSS (Cascading Style Sheets), and JavaScript to create responsive layouts and interactive features.
  2. Back-End Development: Behind the scenes, back-end development manages databases, server configuration, and the logic that powers the website. Back-end developers often use programming languages like Python, Ruby, PHP, and frameworks like Node.js or Django.
  3. Database Management: Websites often store and retrieve data from databases. Efficient database management ensures that information is stored securely and can be accessed quickly.
  4. Server Management and Hosting: Websites need a server to be accessible on the internet. Server management involves configuring the server, ensuring security, and handling traffic efficiently. Web hosting services provide the infrastructure for websites to be live on the internet.
  5. Web Security: Protecting user data and maintaining the security of the website is of paramount importance. Measures such as SSL certificates, secure authentication methods, and regular security updates are crucial to safeguarding websites from cyber threats.

The Symbiotic Relationship: Web Design Meets Web Development

Web design and development are not isolated disciplines; they work in harmony to create a cohesive and engaging digital experience. Close collaboration between designers and developers ensures that the final product aligns with the intended design while maintaining functionality. The process often involves iterative cycles of design, development, and testing to refine both the visuals and the functionality.

In conclusion, the world of web design and development is a dynamic realm where creativity meets technology. Mastering these disciplines requires a blend of artistic sensibility and technical proficiency. Whether you’re crafting an online portfolio, a corporate website, or an e-commerce platform, understanding the intricacies of web design and development will empower you to create impactful digital experiences that captivate and serve users across the globe.

Looking for a Reliable Web Design and Development Partner?

If you’re ready to learn more about online marketing in Kenyacontact us today. We at Gentum Media Services will help you create a custom digital marketing strategy that will help you reach your target audience and achieve your business goals.

We offer state of the art Web Design and DevelopmentWeb Hosting ServicesDigital MarketingCorporate Branding and Social Media Management. Engage us to support your business stand out with a responsive and user friendly website.

Talk to us today and let us discuss your big project.

Revolutionizing Web Design: Unleashing the Power of User-Centric Experiences

Revolutionizing Web Design: Unleashing the Power of User-Centric Experiences

Introduction to Revolutionizing Web Design

In the digital age, a captivating and user-friendly website is vital for business success. As businesses increasingly recognize the importance of establishing a strong online presence, the demand for exceptional web design firms has skyrocketed. In this blog post, we will explore how web design can revolutionize the industry by harnessing the power of user-centric experiences. Discover the essential qualities and innovative approaches that set a web design firm apart in this competitive market.

  1. The Rise of User-Centric Design: User-centric design has transformed the web design industry. Gone are the days of static websites solely focused on aesthetics. Modern web design firms understand the importance of understanding user behavior, preferences, and expectations. By adopting a user-centric approach, they create websites that provide intuitive navigation, seamless functionality, and engaging experiences.
  2. Empowering Businesses Through Responsive Design: Responsive design is the cornerstone of a successful website. Web design firms that excel in responsive design techniques create websites that adapt flawlessly to different devices and screen sizes. This enhances user experience, reduces bounce rates, and boosts search engine rankings. By partnering with a web design firm that prioritizes responsive design, businesses can reach their target audience effectively.
  3. The Art of Visual Storytelling: Visual storytelling plays a pivotal role in web design. Exceptional web design firms integrate captivating imagery, intuitive navigation, and immersive user interfaces to create memorable website experiences. Visual elements effectively convey a brand’s message, evoke emotions, and drive user engagement. By harnessing the power of visual storytelling, web design firms create websites that resonate with users, leading to increased conversions and brand loyalty.
  4. Balancing Aesthetics with Functionality: Aesthetics and functionality go hand in hand in modern web design. Leading web design firms understand the importance of creating visually appealing websites without compromising usability and performance. By combining artistic elements with practical functionality, these firms deliver outstanding user experiences. Striking the right balance ensures that websites not only look visually stunning but also provide seamless navigation and efficient information delivery.
  5. Leveraging Emerging Technologies: Innovation is key to staying ahead in web design. Top web design firms leverage emerging technologies to push boundaries and provide cutting-edge solutions. By incorporating artificial intelligence, chatbots, virtual reality, and interactive animations, they enhance user engagement and create immersive experiences. Embracing these technologies allows businesses to differentiate themselves from competitors and attract a tech-savvy audience.


Partnering with a web design firm that prioritizes user-centric experiences is crucial in today’s digital landscape. By adopting responsive design, mastering visual storytelling, balancing aesthetics with functionality, and leveraging emerging technologies, these firms revolutionize the web design industry. Businesses that collaborate with such firms can expect websites that engage users, boost conversions, and leave a lasting impression. Embrace the power of user-centric experiences and unlock the true potential of web design for your business.

About Gentum Media Services

Gentum Media Services offers state of the art Web Design and DevelopmentWeb Hosting ServicesDigital MarketingCorporate Branding and Social Media Management. Engage us to support your business stand out with a responsive and user friendly website.

Talk to us today and let us discuss your big project.

Strive for Progress, Not Perfection

Strive for Progress, Not Perfection

The phrase “progress, not perfection” emphasizes the importance of focusing on continuous improvement rather than striving for flawless outcomes. It recognizes that achieving perfection is often unrealistic and can hinder growth and productivity. Here are a few key aspects related to the concept of progress over perfection:

  1. Growth Mindset: Embracing a growth mindset means understanding that progress and learning come from taking risks, making mistakes, and continuously improving. Instead of being deterred by failures or setbacks, a growth mindset encourages individuals to view them as opportunities for growth and development.
  2. Continuous Improvement: The concept of progress encourages an iterative approach to improvement. It involves consistently assessing and refining one’s skills, knowledge, and processes over time. By focusing on incremental progress, individuals and organizations can achieve meaningful advancements and sustainable results.
  3. Overcoming Perfectionism: Perfectionism can be paralyzing, causing individuals to fear making mistakes or taking action unless they are certain of flawless results. Progress, not perfection, encourages individuals to move forward despite imperfections and to recognize that mistakes are valuable learning experiences.
  4. Iterative Problem-Solving: In many areas of life, progress is achieved through iterative problem-solving. By taking small steps, gathering feedback, and making adjustments along the way, individuals and teams can make steady progress towards their goals. This approach allows for flexibility, adaptation, and innovation.
  5. Focus on Effort and Learning: Progress-oriented thinking emphasizes the importance of effort and learning rather than solely focusing on the end result. Acknowledging and celebrating the effort put into personal or professional growth, regardless of the outcome, fosters resilience, motivation, and a sense of accomplishment.
  6. Celebrating Milestones: Recognizing and celebrating milestones along the journey of progress helps maintain motivation and a positive mindset. By acknowledging and appreciating the progress made, individuals can stay motivated and inspired to continue their efforts.
  7. Balance and Well-being: Striving for perfection often leads to stress, burnout, and a sense of inadequacy. Progress-oriented thinking promotes a healthier balance by acknowledging that it’s essential to take breaks, practice self-care, and maintain overall well-being while pursuing goals and personal development.

In summary, the concept of progress over perfection encourages a growth mindset, continuous improvement, overcoming perfectionism, iterative problem-solving, focusing on effort and learning, celebrating milestones, and maintaining balance and well-being. By embracing progress as a guiding principle, individuals can foster personal and professional growth, achieve sustainable results, and cultivate a positive and adaptive mindset.

The Digital Marketing Agency Services

Gentum Media Services offers state of the art Web Design and DevelopmentWeb Hosting ServicesDigital MarketingCorporate Branding and Social Media Management. Specific to this article, we are happy to support your business How to Setup Your Email Program.

Talk to us today and let us discuss your big project.

How to Earn Money From Your Website Easily – 4th One is The Best!!!

How to Earn Money From Your Website Easily – 4th One is The Best!!!

How to Earn Money From Your Website

The year is fresh and you might want to add one more source of income to your portfolio. This is especially now when the economy is tough. Follow along and you might just learn the great secret to making passive income. We will show you how to make money with your website.

Research a niche to focus on.

This is something that you are really into. Something you are passionate about. It could be makeup, fashion, shoes, movies, books, food, technology, sports,  etc. Once you settle on this, then you are one way towards making money! Website earning per day is actually worth your shot.

Look for a suitable domain name for your side hustle.

This is specifically important if you want to gain traction on your line of thought. Make it catchy and interesting. For instance, if you want to deal in food, you might want to do foodmania.com, just as an example. Please do not go for a free domain. Imagine yourself as a customer. Would you spent your hard earned money on a free site? Definitely not.

Get Website Hosting

Getting yourself a reliable hosting is important. At Gentum Media Services, we offer you professional web hosting for as low as $5 a month.

This why you should get hosting from Gentum.

  • Better security- we offer secured websites with https protocol. Protect your site & users.
  • Bigger space- we give you quite reasonable space for your content, affordably
  • Easier to scale up your business and website
  • Faster loading time for your website
  • Available support- It can be tricky if you need something done but your support is unavailable.

Install A Website Builder

In this case, we propose you install WordPress. This is a free powerful tool that will make the creating of your website really easy. It will not only make your site easier to build with a horde of tools, but also make your blogging way doable.

It is now much easier to learn how to use WordPress in a time like now where knowledge is free and readily available. You can Google or search on YouTube how to learn WordPress as well as how to install WordPress.

You will need a theme to start with. WordPress has a lot of free themes at your disposal. You may want to do a premium theme, which can offer you more customizable options.

Should you require fast and affordable expertise, engage us to Design a Website for you. Here, we take care of everything for you and just hand you a ready site, everything included. Just like handing you a brand new car keys. Don’t worry, we can do a little refresher on how to take over from there. Cool, isn’t it? Then go ahead and talk to us.

On your marks, Get set, Go! Start Blogging

On your website, you need to start writing articles (about 40–50 per day). I know this sounds crazy but again since you picked a topic you are passionate about, this shouldn’t be too hard.

Content is key! Remember this, or as they say, take it to the bank 😊. You will learn how much money do websites make from ads. This takes time of course, but believe me, it works.

Imagine writing an article doesn’t have to be something really hard. You can do something coherent, about 300 words, and that’s it.

If you got a few dollars to get you started, you can source out help for like $1 per article. Actually, the cost is negligible compared to how to earn money from website visits. How to earn money from your website easily is just simple, but you need a little effort.

Why Blogging Is Important?

Two things will happen when you start blogging: your SEO rank (Google Ranks) will go up and more people will find and come to your website! This is how to create simple websites that make money for you.

Make That Money

Well, the sweeter part is here finally! After putting in the hours behind the screen and everything else that ensues, the better part. Please enjoy, you deserve every dollar.

Now, you need to do just a few more. But don’t worry, its serving the sauce.

Disclaimer: This is not something that will happen overnight. This will take about 2–3 months for you to do and start making money. But you if you put in the work then you will make thousands of dollars per month easily.

  1. Capture leads on your website:

    • You need some type of form on your website that people can fill out to give you their name and email address.
    • Use a service like MailChimp or ContastContact to send these people emails about new articles, topics, news, etc. that has to do with your website.
  2. Sell the products to these leads:

    • How to Earn Money From Your Website, Gentum Media ServicesHow to Earn Money From Your Website
    • Once you have sent a few emails out to these people, you have gained their trust. Now you can start selling them products.
  3. What to sell:

    • Add banner adverts: You can easily set up network adverts using Google Adsense or Media.net by copying and pasting code into your site to create adverts that are relevant to a visitor’s recent internet search.Taboola is another increasingly popular service for bloggers monetizing their content. It works by displaying relevant articles (rather than banners) from advertisers on their network.These networks will pay you every time a visitor clicks on an advert (cost per click, or CPC), or per 1,000 impressions (cost per impression, or CPM).

      You can also sell banner ads directly to companies with a relevant product/service. This option can be much more profitable as, not only will you set the rates yourself, but the advertiser will (hopefully) know that your audience is one that they’d like to target!

    • Amazon Affiliate Program, you can sign up to sell items from Amazon from your website. When someone buys a product using your link on your website, Amazon will pay you a percentage.
    • Write an eBook and sell it to the leads your captured.
    • Use text link advertising: Offer basic text links to an advertiser’s website (in-content advertising) and charge a fixed rate per month (e.g. $20). Alternatively, you could charge per click.
    • Sell merchandise. This can be stickers, t-shirts, and more to people that are reading your articles.
    • Do Affiliate Marketing:Being an affiliate means you promote a product or service to your website’s visitors in return for earning a commission if a purchase occurs through your link.Join the Awin network to access thousands of affiliate programs, including major brands like TripAdvisor, Etsy and Nike.Then simply include an affiliate link (provided by Awin) when mentioning products from your chosen partners on your website. Affiliate Marketing Made Simple: A Step-by-Step Guide.
    • Publish sponsored posts: Sponsored posts, sometimes known as advertorials, are adverts in the form of an article, usually containing the advertiser’s website link.An advertiser may send you the article, but if you can write the content for them, you’ll be quidded up as you can charge for your time too.You can earn $35 to $200+ for a sponsored post, depending on your website’s popularity.

      Join blogger network groups on Facebook and share your website, as that’s where the advertisers are looking.

    • Review products:
    • How to Earn Money From Your Website, Gentum Media ServicesHow to Earn Money From Your Website
    • This one is especially applicable if you’ve got a niche readership, like new parents or keen gamers.
    • But even if your readers aren’t from a specific pool, you can still get on the product testing gravy train. As long as you’re happy to write a review of the product after trying it out, companies will be more than happy to send some freebies your way – and possibly even pay you!

Cutting Edge Web Design Services

Gentum Media Services offers state of the art Web Design and DevelopmentWeb Hosting ServicesDigital MarketingCorporate Branding and Social Media Management. Specific to this article, we are happy to support your business How to Setup Your Email Program.

Talk to us today and let us discuss your big project.

How to Create Your Ecommerce Website

How to Create Your Ecommerce Website

How to Create Your Ecommerce Website is particularly relevant in times when your physical store must close due to unforeseen circumstances. In times like these, an ecommerce solution becomes essential to your bottom line.

Having an offline store is a great way to build a customer base in your local community. If you have had success with your brick-and-mortar channel, you may even have a fleet of physical stores and a well-respected brand. In-store shopping allows real-time customer interaction and gives you control over their total shopping experience. You are poised to offer two important things that customers value: human interaction and individualized help.

While brick-and-mortar stores offer many advantages, creating an online presence to complement your offline retail can help you grow your brand and offer additional value.

The COVID-19 pandemic rapidly sped up the increase in ecommerce, but it was not the only factor. And in a post-COVID-19 world, ecommerce is here to stay.

For this reason, even when the bells on your brick-and-mortar’s door are jingling, it’s still smart to have an online store as part of an overall omnichannel strategy. After all, research shows that your potential customers are spending more time shopping online. According to data from Statista, online sales in the U.S. are expected to reach $476 billion by 2024.

If you’re interested in launching an online store, we’re here to help. Contact us for free consolation.

In this guide, we’re covering everything you need to build a thriving online channel including all the integrations required to set you up for success.

10 Steps for Setting Up Your Ecommerce Website

It can be easy to become overwhelmed with the sheer volume of possibilities in ecommerce. You may want to do it all at once. But remember, the journey of a thousand miles begins with a single step.

You don’t need the perfect website right away. You just need the version that gets your site up and your products in the hands of your customers — while leaving you plenty of room to grow and customize after launch.

These are those steps.

  1. Create a plan.
  2. Choose your ecommerce platform.
  3. Create an ongoing budget.
  4. Choose a domain name.
  5. Choose and customize your template.
  6. Determine your product selection.
  7. Select shipping and fulfillment partners.
  8. Set up payment options.
  9. Add products to your store.
  10. Test and launch your online store.

1. Create a Plan

Regardless of your timeline to launch, you still need to have an organized, detailed plan. Measure twice, and cut once, as they say. You need to take the time to plan now, so you don’t waste your efforts later.

This plan should include the resources you will need, including both tech resources and human personnel, and your overall investment. You need to know who will be managing both building your site and running the day-to-day systems. You also need to know what those systems will be.

Rest assured, with an outlined plan, you can make bringing your brick-and-mortar store into an online environment a quick process.

2. Choose Your Ecommerce Platform

If you’re new to ecommerce, you might not have thought too much about which store builder you will use to provide shopping cart functionality for your store. Before you jump into the creation process, you have to pick the platform.

If you’re trying to get up and running quickly, you likely need a SaaS (Software-as-a-Service) platform like BigCommerce or Shopify. These can provide many of the necessary features you will need as outlined below.

Easy and quick setup.

To get your site up quickly, you need a site that enables you to build and ramp up your operation with speed and efficiency. This is why a SaaS platform may be the right choice for you.

While there are plenty of strong ecommerce website builders out there, including open source options like Magento, they have a steep learning curve and require near-expert developer knowledge to build your site.

Most SaaS platforms come with many pre-designed themes, either free or for purchase, that you can use as the visual foundation of your site. Uploading products and managing products on the backend is also simple, so you can go live faster.

Security features.

In addition to opening up your site to an expanded audience, having an online store also opens you up to more potential security concerns.

Having a platform with strong, multi-layered security is essential to keeping your business and your customers data safe. SaaS platforms handle updating security patches for you.

You will also want to ensure that the platform you choose is PCI compliant and that your store has a SSL certificate.

Make sure you have customer support.

Even with the best laid plans, issues will come up. Make sure you have someone who can help you solve these challenges. Ideally, the platform you choose should have 24/7 support available to you.

Mobile and desktop responsiveness.

Insider intelligence projects that U.S. revenue from shopping on mobile devices will be $488 billion by the end of 2024. Having a mobile optimized site will also help your site rank better with search engines. Also, from a customer experience lens, you want to ensure customers have no problems viewing product pages on different devices.

All of this to say, make sure the platform you choose is optimized for mobile and desktop responsiveness.

Tools for scaling your business.

While your immediate goal is to get up a site quickly, when you’re choosing a platform, it’s best to think a bit more long term. Replatforming (switching to a new platform once you’ve already built a site) can be a bigger headache, and a larger hit to your bank account, than starting from scratch because you now have data you have to migrate and integrations to manage.

Your ideal platform should be one that not only can get you up quickly but also has the tools to scale with your business as you grow.

Questions to ask a potential platform:

  • Is there a cap on the amount of products that I can add to my site?
  • Will site speed be affected as my traffic increases?
  • Does the platform make it easy to expand to other channels like Amazon, Facebook and Instagram?

Front-end flexibility and beautiful templates.

As mentioned above, to help get you started quickly, you want a platform that provides a selection of beautiful templates and allows you to make your site look like you want it to. Having flexibility on the frontend to customize to get what you need is important.

As with the above, this could be a more long-term ask. Choose a platform that will allow you to get a beautiful site up now, but that also has the functionality to help you customize it later, once you have more time.

3. Create an Ongoing Budget

As we mentioned above, one of the advantages of starting an online store is that the costs are significantly less than starting a physical store. However, that doesn’t mean opening an online store is free. And if you’re not careful, the associated costs can add up.

Make sure you understand any ongoing fees and expenses associated with your online business. Create a budget specifically for your ecommerce. Here are some costs you will want to track:

Platform, security and hosting costs.

If you choose a SaaS platform, hosting and security are included, but you will pay a monthly fee. If you choose an open-source platform, you may not have a monthly fee for the platform itself, but you will have costs for hosting and security management.

Design and development costs.

Depending on your in-house team or your own expertise, you may need to hire an outside agency or freelancer to help you build your site and make it look how you want. These costs will likely be ongoing as you will need to make changes and updates as you go.

Payment provider fees.

Offering different payment gateways to your customers means paying fees to different payment providers like PayPal and Checkout by Amazon. Some ecommerce platforms, like Shopify, also charge a fee for not using their payment provider. Take these fees and percentages into account in your budget.

Integrations and third-party apps.

Once you get online there are a host of product management systems, shipping tools, plug-ins and marketing apps that can help you grow and scale your online business (more on that below). Some ecommerce platforms also have some of these features built-in. As you’re choosing a platform, also look at what features and integrations you will need and what fees those will have.

4. Choose a Domain Name

Your domain name is the part of your store’s URL that identifies it. For example, in the web address: www.gentum.co.ke, “gentum.co.ke” is the domain name.

Think of it as the online equivalent of your physical store’s signage. It should both give customers an idea of what you sell and tell them something about your brand.

If it’s available, you can make your domain name the same as your physical store. However, you might also want to choose a name that is different. Here are some quick tips for choosing a domain name:

  • Be unique, but also make it clear what you’re selling.
  • Add a keyword to improve your search engine rankings. This will help more people find you.
  • Avoid using brand names or registered trademarks.
  • Choose .co.ke if you’re in the Kenya or the country code where your business is located and where your primary customer case will be. If you intent to sell to more than just Kenya, you may want to use a .com domain.

You can purchase a domain name through your ecommerce platform or purchase it separately from a domain selling service and link it to your platform.

Please note, our support team is happy to guide you on these steps together with hosting services.

5. Choose and Customize a Template

When discussing choosing an ecommerce platform, we touched on the value of having pre-designed templates available. Now that you’ve chosen your platform, you can choose the theme or template you would like to use. This should enable you to get your site up quickly with minimal design work.

Drag-and-drop editors like Page Builders, can make it even easier to get the look and feel you want without coding. This functionality makes it easy and intuitive to build and update a beautiful custom website.

When designing your home page and product pages, there are few questions to consider.

How do you want your store to look?

You may want to have the look and feel of your online store echo that of your physical store, or you may choose to have them both have their own unique identities while still tying into your overall brand.

How do you think your customers will shop?

For an online store, the design isn’t just important for appearance but also impacts how customers find what they need. Think about what categories your customers would likely expect. You can use what you know of your customers in-store shopping behavior to help inform how you design the user experience of your online store.

What features do you need?

Not all templates or themes will have the same features. Does your store need to display photos in a gallery? Will you need videos to showcase your products? You can usually filter templates by just those that meet your feature needs.

6. Determine Your Product Selection

In the interest of time, you likely won’t want to start with the complete inventory of your physical store right away. Instead pick the products that are your highest sellers or that may have the potential to do better in an online environment. Here are some suggestions, which will obviously vary based on your industry:

Hobbyist products.

These are products that support people’s hobbies and interests. People who enjoy collecting these items or using them for their hobbies, will be willing to buy them again and again and will pay more for items they’re particularly excited about.

High margins.

Start with your big ticket items with higher margins when you’re first launching your site. Don’t forget, you will now be paying for shipping and fulfillment costs, so you want to make sure the cost of the items you sell warrants these additional expenses.

Light weight.

Again, since shipping and handling is now a factor, choosing your lighter and easier-to-ship products to start your shop makes economic sense.

Hard-to-find locally.

If you sell products that are specific to your area and might be difficult for non-locals to find in their area, these are great products to feature on your new ecommerce website. You can expand your audience to include customers that didn’t have access to your products before.

Consumable products.

Consumable products require people to buy them again and again, so they also make good products to start with. You can use these products to start building a loyal customer base. If you predominantly sell consumable products on your site, you may even want to consider starting a subscription service, so customers can sign up and receive your products just when they’re about to run out.

7. Select Shipping and Fulfillment Partners

If you already have a brick-and-mortar store, chances are you already have vendors who you order from and have a consistent relationship with. However, with an online store, you now have the added pieces of shipping and fulfillment to get your products into the hands of customers. There are two ways to go about the fulfillment process depending on what works best for you:

Take on the packaging and shipping yourself.

Depending on the volume of shipments you anticipate, you can do the packaging and shipping in-house. If you go this route, you will need to purchase the necessary packaging materials. You can also see if you can negotiate rates with carriers to get cheaper rates, again depending on your expected volume.

Leverage a third-party service.

If you don’t have the resources to manage shipping and fulfillment in-house, another option is to use a third-party service to handle it. The third party would manage the  warehouse, pack, and ship online orders directly to your customers on your behalf. You would need to work this into your budget to see if this makes sense for your business.

8. Set Up Payment Gateways

In addition to actually fulfilling your customers’ orders, you need to set up payment gateways so they can pay you. Especially in a time where flexibility and convenience is king, be sure to offer various payment methods (e.g., credit card, debit cards).

Most ecommerce website builders will make it easy to sync with a number of payment gateways such as PayPal, M-Pesa, Visa, Apple Pay and Mastercard. Each of which can handle credit card payments.

Choose the payment providers you think your customers will be most likely to use and connect those to your store. If you have specific business concerns like selling high-risk products or wanting to sell cross-border, you will want to make sure your payment gateways support those needs.

9. Add Products to Your Store

Now that you have a stylish site designed, a fulfillment plan outlined and have chosen which products you plan to sell, you’re ready to add products to your store!

When adding products, you want to make sure your product descriptions are clear and optimized for SEO (search engine optimization). This will make it easier for people to find them when searching online.

Here is some key information to include in your product descriptions:

  • Name of item,
  • Price,
  • Weight and dimensions,
  • Variants, such as color and sizes available and
  • A clear description of the item.

You will likely also want to include high-resolution photos and videos of your products, so customers are clear on what they’re getting. By providing detailed product descriptions, you will help to limit the number of returns you have to process.

10. Test and Launch Your Online Store

You’re almost ready to go live, but there’s one more crucial step to take. You will need to preview and test all essential functions to make sure everything works as it should.

This should include confirming all of the following on multiple web browsers:

Does your site work correctly?

Preview your site. Do your products, photos and descriptions appear as you want them to? Do all the buttons you click take you to where you want them to go? Does navigating the site seem intuitive?

Does checkout work?

Test all of your payment gateways with test orders. Do they go through? Is the pricing correct? Do any discounts and promotions apply as intended? Do taxes show up correctly when the user enters their location?

Does the site work on mobile?

Make sure your site works on mobile devices and that all features are accessible.

If everything looks good and works as it should, you’re ready to go live and start selling online!

Essential Integrations for Your Ecommerce Website

Think of your ecommerce platform as the home base for your ecommerce website. However, it will likely not be the only part of your tech stack. Making sure all parts of your system integrate with your ecommerce platform will save you headaches in the long run.

1. Payment integrations.

You can choose payment gateways from popular providers that would work for your customers. These are critical integrations that need to work seamlessly with your shopping cart.

2. Shipping integrations.

In a competitive market with high customer expectations, you’ll need to offer the best possible delivery experience if you want to stand out. Above, you figured out your fulfillment strategy. If you are choosing to go with a third-party system to manage shipping and fulfillment, this needs to integrate with your platform.

3. Analytics integrations.

One of the advantages of having an online store is that you can track customer behavior and see what pages they’re landing on, what they’re buying and where they’re dropping off. This will help you optimize the experience to get more shoppers to convert. Integrating analytics apps into your ecommerce store can help you track and better understand this valuable data.

4. Inventory integrations.

While your ecommerce platform will likely have its own inventory management features, for more complex stores you may want to have a third-party inventory management system as well. Synching your inventory ensures that orders will always be fulfilled, because when an item runs out of stock, the system auto-updates before the next prospect tries to purchase it.

5. Accounting integrations.

Regardless of the scale of your ecommerce business, you’ll need an accounting solution for bookkeeping. This can help you manage payroll, budgeting, cash flow statements, purchase-and-sales charts and profit-and-loss charts. This type of integration is crucial to making sure you keep on your original ecommerce budget.

6. Email and marketing integrations.

In the interest of focusing on getting you launched as quickly as possible, we haven’t focused as much on digital marketing; however, once you get your site up and running, you will want to start marketing to get more traffic. This is again an advantage of having an online store — you have a way to reach customers and let them know about new products that might align with their interests. Adding email and marketing integrations to your tech stack can help you with these pursuits.

7. CRM integration.

Once you’ve driven more traffic to your site and started to build out a loyal customer base, you may also want to consider a CRM or customer relationship management integration. A CRM helps you manage relationships with current and potential customers which can ultimately help you both improve conversion rates and customer loyalty/retention to drive increased sales revenue.

8. Customer support integrations.

Customers are more likely to convert and more likely to shop with you again, when you take care of their needs and answer their questions in a timely fashion. Depending on the bandwidth of your team, you might not have the manpower to answer every email or phone call that comes in. Thus another integration to consider are those that provide customer support. This can include live chat or chatbots that can use AI technology to answer common questions and assist customers in real-time.

9. Social integrations.

As you get your site more established, you may also want to expand to other channels like social media platforms. These can be both a good marketing tool for advertising your products and establishing your brand, and also places to sell your products. Many ecommerce platforms allow you to easily integrate across social channels to better manage your inventory in one place.

Final Remarks on How to Create Your Ecommerce Website

Running an ecommerce website can be a complex undertaking, but that doesn’t mean you can’t get one up quickly in a pinch. Hopefully this guide will help you get your business reaching new customers sooner than you ever thought possible. We are here to support you on this journey as you transition to online store. Whether you are starting a fresh or you need a revamp of your existing platform. Do not hesitate to reach out to us.

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