by admin | Jul 9, 2023 | Digital Marketing
Online marketing is essential for businesses of all sizes in Kenya. If you’re not visible online, you’re missing out on a huge potential market.
This blog post will provide you with a guide to online marketing in Kenya. We’ll discuss the different channels you can use to reach your target audience, as well as some tips for creating effective campaigns.
The different channels of online marketing
There are many different channels you can use to reach your target audience online. Here are a few of the most popular:
- Search engine optimization (SEO): SEO is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). This is a great way to attract organic traffic to your website.
- Social media marketing: Social media is a great way to connect with your target audience and build relationships. You can use social media to share your content, run contests, and engage with your followers.
- Pay-per-click (PPC) advertising: PPC advertising is a way to pay for your website to appear at the top of SERPs for specific keywords. This is a great way to reach people who are already searching for what you offer.
- Email marketing: Email marketing is a great way to stay in touch with your customers and promote your products or services. You can use email marketing to send out newsletters, announcements, and special offers.
Tips for creating effective online marketing campaigns
When creating online marketing campaigns, there are a few things you’ll want to keep in mind:
- Know your target audience: Who are you trying to reach with your campaigns? What are their needs and interests? Once you know who you’re targeting, you can tailor your campaigns accordingly.
- Set clear goals: What do you want to achieve with your campaigns? Do you want to increase website traffic? Generate leads? Increase sales? Once you know your goals, you can track your progress and see what’s working and what’s not.
- Create high-quality content: The content you create is essential for your online marketing campaigns. Make sure your content is informative, engaging, and relevant to your target audience.
- Track your results: It’s important to track the results of your online marketing campaigns so you can see what’s working and what’s not. This information can help you improve your campaigns over time and get better results.
Conclusion
Online marketing is a powerful tool that can help businesses of all sizes in Kenya reach their target audience and achieve their business goals. By following the tips in this blog post, you can create effective online marketing campaigns that will help you grow your business.
Looking for a Reliable Online Marketing Partner?
If you’re ready to learn more about online marketing in Kenya, contact us today. We at Gentum Media Services will help you create a custom digital marketing strategy that will help you reach your target audience and achieve your business goals.
We offer state of the art Web Design and Development, Web Hosting Services, Digital Marketing, Corporate Branding and Social Media Management. Engage us to support your business stand out with a responsive and user friendly website.
Talk to us today and let us discuss your big project.
by admin | Jul 9, 2023 | Advertising
Pay-per-click (PPC) advertising is a type of online advertising where businesses pay a fee each time someone clicks on their ad. This is a great way to reach people who are already searching for what you offer, and it can be a very effective way to generate leads and sales.
In this blog post, we’ll provide you with a beginner’s guide to PPC advertising. We’ll discuss what PPC advertising is, how it works, and how to create effective PPC campaigns.
What is Pay-Per-Click advertising?
PPC advertising is a type of online advertising where businesses pay a fee each time someone clicks on their ad. This is in contrast to other forms of online advertising, such as display advertising, where businesses pay a fee each time their ad is displayed.
PPC ads are typically displayed at the top of search engine results pages (SERPs) for relevant keywords. For example, if someone searches for “buy shoes online,” a PPC ad for a shoe retailer might appear at the top of the results.
How does PPC advertising work?
When you create a PPC campaign, you’ll choose the keywords that you want your ads to appear for. You’ll also set a bid amount for each keyword. The higher your bid amount, the more likely your ad is to appear at the top of the SERPs.
When someone clicks on your ad, you’ll be charged a fee. This fee is typically based on the amount you bid for the keyword, as well as the click-through rate (CTR) of your ad.
How to create effective Pay-Per-Click Campaigns
There are a few things you’ll need to do to create effective PPC campaigns:
- Choose the right keywords. The keywords you choose will determine who sees your ads. Make sure to choose keywords that are relevant to your business and that people are actually searching for.
- Set a reasonable bid amount. You don’t want to bid too high, or you’ll end up spending a lot of money on clicks. But you also don’t want to bid too low, or your ads won’t show up very often.
- Create compelling ad copy. Your ad copy should be clear, concise, and persuasive. It should also be relevant to the keywords you’re bidding on.
- Track your results. It’s important to track the results of your PPC campaigns so you can see what’s working and what’s not. This information will help you improve your campaigns over time and get better results.
Conclusion
PPC advertising can be a very effective way to generate leads and sales. By following the tips in this blog post, you can create effective PPC campaigns that will help you grow your business.
Need Help on PPC Advertising?
If you’re ready to learn more about PPC advertising, contact Gentum Media Services today. We’ll help you create a custom PPC campaign that will help you reach your target audience and achieve your business goals.
At Gentum Media Services offer state of the art Web Design and Development, Web Hosting Services, Digital Marketing, Corporate Branding and Social Media Management. Engage us to support your business stand out with a responsive and user friendly website.
by admin | Jul 9, 2023 | Digital Marketing
Introduction to Digital Marketing in Kenya
In today’s digital age, it’s more important than ever for businesses to have a strong online presence. If you’re not visible online, you’re missing out on a huge potential market.
That’s where digital marketing comes in. Digital marketing is the use of online channels to reach your target audience and promote your business. It includes a variety of channels, such as search engine optimization (SEO), social media marketing, and pay-per-click advertising.
If you’re looking to get your business found online, digital marketing is essential. In this blog post, we’ll discuss the benefits of digital marketing in Kenya and how to get started.
Benefits of digital marketing in Kenya
There are many benefits to digital marketing in Kenya. Here are a few of the most important:
- Increased visibility: Digital marketing can help you increase your visibility online, which means more people will be able to find your business. This can lead to more leads and sales.
- Targeted reach: Digital marketing allows you to target your marketing efforts to specific demographics, interests, and locations. This means you can reach the people who are most likely to be interested in your products or services.
- Measurable results: Digital marketing is measurable, so you can track the results of your campaigns and see what’s working and what’s not. This information can help you improve your campaigns over time and get better results.
- Cost-effective: Digital marketing can be very cost-effective, especially when compared to traditional marketing methods. You can reach a large audience with a small investment.
How to get started with digital marketing in Kenya
If you’re ready to get started with digital marketing in Kenya, here are a few steps you can take:
- Do your research: Before you start any marketing campaign, it’s important to do your research and understand your target audience. What are their needs and interests? Where do they spend their time online?
- Set goals: What do you want to achieve with your digital marketing campaigns? Do you want to increase website traffic? Generate leads? Increase sales? Once you know your goals, you can tailor your campaigns accordingly.
- Choose the right channels: There are many different digital marketing channels available, so it’s important to choose the right ones for your business. Some popular channels include SEO, social media marketing, and pay-per-click advertising.
- Create high-quality content: The content you create is essential for your digital marketing campaigns. Make sure your content is informative, engaging, and relevant to your target audience.
- Track your results: It’s important to track the results of your digital marketing campaigns so you can see what’s working and what’s not. This information can help you improve your campaigns over time and get better results.
Conclusion
Digital marketing is an essential tool for businesses of all sizes in Kenya. If you’re looking to get your business found online, digital marketing is the way to go. By following the steps outlined in this blog post, you can get started with digital marketing and start seeing results.
Looking for a Reliable Digital Marketing Partner?
If you’re ready to learn more about digital marketing in Kenya, contact us today. We at Gentum Media Services will help you create a custom digital marketing strategy that will help you reach your target audience and achieve your business goals.
We offer state of the art Web Design and Development, Web Hosting Services, Digital Marketing, Corporate Branding and Social Media Management. Engage us to support your business stand out with a responsive and user friendly website.
Talk to us today and let us discuss your big project.
by admin | Jul 13, 2021 | Digital Marketing, Social Media Marketing
Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses or directly to consumers.
Digital marketing on the other hand is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define sales opportunities and problems. It also help generate, refine, and evaluate marketing actions; monitor its performance; and improve understanding of marketing as a process. The research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.
Types of Marketing
There are various forms of marketing applied by various actors in the market.
Influencer
According to the Association of National Advertisers (ANA), influencer marketing focuses on leveraging individuals who have influence over potential buyers and orienting marketing activities around these individuals to drive a brand message to the larger market.
In this form, rather than selling directly to a large group of consumers, a brand inspires or compensates influencers (which can include celebrities, content creators, customer advocates, and employees) to get the word out on their behalf.
Relationship
According to the Association of National Advertisers (ANA), RM refers to strategies and tactics for segmenting consumers to build loyalty.
This leverages database sales, behavioral advertising and analytics to target consumers precisely and create loyalty programs.
Viral
This is a marketing phenomenon that facilitates and encourages people to pass along a marketing message.
Nicknamed “viral” because the number of people exposed to a message mimics the process of passing a virus or disease from one person to another.
Green Marketing
This refers to the development and marketing of products that are presumed to be environmentally safe. (i.e., designed to minimize negative effects on the physical environment or to improve its quality).
This term may also be used to describe efforts to produce, promote, package, and reclaim products in a manner that is sensitive or responsive to ecological concerns.
Keyword Marketing
Keyword marketing involves placing a message in front of users based on the specific keywords and phrases they are using to search.
A key advantage of this method is that it gives marketers the ability to reach the right people with the right message at the right time. For many marketers, keyword marketing results in the placement of an ad when certain keywords are entered.
Note that in SEO, this term refers to achieving top placement in the search results themselves.
Guerilla
This describes an unconventional and creative sales strategy intended to get maximum results from minimal resources.
Outbound
Outbound is a newer term for traditional sales coined when the term inbound strategy came into popular use.
In outbound sales, the marketer initiates contact with the customer through methods such as TV, radio and digital display advertising. We use this to influence consumer awareness and preference for a brand.
Inbound
In this category, customers initiate contact with the marketer in response to various methods used to gain their attention. These methods include sales via email, event, content marketing and web design.
One purpose of inbound sales, which includes content sales, is to establish the business as a source for valuable information and solutions to problems. Thereby fostering customer trust and loyalty.
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You may also want to read why is Russia attacking Ukraine.
by admin | Jul 11, 2021 | Search Engine Optimization
SEO meaning or in full is Search Engine Optimization, which is the process of ranking a website highly on search engines.
This process is the optimization itself. The set of improvements you can make directly on your page and off your page, to rank higher on the search results.
When you hear things like “include keywords in title and image alt text”, “build backlinks to your site”, these are examples of those improvements.
All these improvements are often known as “optimizations”. Because you are doing all those improvements, to optimize your website to rank better on search engines.
How does SEO work?
To understand how SEO works, we have to understand how search engines work. Search engines have only 1 mission: to provide the best answer to any search query.
Google simply wants to serve up the best results to a person’s search query.
‘Results’ are websites on the internet. These are blog articles, product pages, videos, and any type of content that can be found on the web .
‘Search query’ is the search phrase people type into Google. These are your keywords.
When it comes to ‘best results’, there are two attributes that carry the most weight on Google: Relevance and Authority.
Relevance is about how closely related your content is to a person’s search query. Google scans your content looking for that thematic relevance to determine whether your content is relevant enough to answer the search query.
Authority is about how trustworthy your website is. This is determined by the no. of high quality backlinks pointing to your site.
As we know, there are an insane amount of websites on the internet and to sort all these pages, Google needs a very efficient and accurate way to determine which pages deserve to rank.
Google does this with its PageRank algorithm. PageRank evaluates the trustworthiness of a page based on how many other websites are pointing to it.
Think about it as a form of street credibility or vote of confidence. The more websites link to you, the more credible your site appears to be.
And of course, not all links are created equal. Links from an authority site (like Forbes) carry more weight than a less established site.
SEO is all about making improvements to your website to boost relevance (content) and authority (backlinks).
When you are coming up with an SEO strategy to boost your rankings, think about if those activities will improve your relevance or authority.
In all these improvements, thing about the following so as to have a better SEO for your website.
- Content: This comprises of keywords, search intent, meta data and relevance.
- Authority: As outlined above, this entails quality backlinks, guest postings, outreach as well as social links.
- Technical: We will discuss this on our later posts and it includes internal linking, indexation, crawlability and something to do with broken links.
- Experience: This is a more clinical and to the detail part. It consists of pagespeed, bounce rate, time visitors spent on your site as well as dwell time.
As outlines above, SEO is not an easy task. That notwithstanding, it is a critical component for any business to be found by potential clients.
Task out team to help your business optimize their sites as well as position themselves in the market. Our SEO plan is available for both small businesses as well as those with footprints on the same.
Read also about Ecommerce Marketing and Email Marketing as part of ways to improve your business.
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